Wild with Sarah Wilson A Wild Live with Ohh that’s RICH on "extinction burst"
Dec 2, 2025
Rich from Ohh That’s RICH, a political commentator and former MTV News correspondent, dives into the concept of 'extinction burst,' which he describes as the last frantic gasp of a system losing its grip. He discusses its relevance to the current political landscape, comparing it to toddlers throwing tantrums in response to inevitable change. Rich also addresses the role of progressive male voices in countering toxic influencer culture and emphasizes the importance of civic engagement and solidarity in fostering a healthier democracy.
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How Rich Built His Platform
- Rich started on TikTok after giving up on long Facebook posts and found rapid traction with analytics-driven content.
- He built a niche as a white man publicly supporting women and marginalized groups, which resonated strongly.
What An Extinction Burst Is
- An extinction burst is when an undesirable behavior spikes in frequency and severity as it is being confronted.
- Rich compares it to repeatedly swiping a failing card before paying cash to show the temporary escalation before collapse.
Why Political Rage Intensifies Now
- The surge of MAGA vitriol fits extinction-burst dynamics: intensified behavior as a system loses its grip.
- Rich and Sarah argue the frantic escalation aims to codify power and delay extinction of old privileges.
