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Today In History with The Retrospectors
Angry Birds Begins
Dec 11, 2024
The podcast dives into the launch of Angry Birds, detailing its rise from an obscure app to a cultural phenomenon after Apple's endorsement. It emphasizes the game's universal appeal across ages and its intuitive design that aligned perfectly with touchscreen technology. The discussion touches on how Angry Birds transformed mobile gaming, setting the stage for ongoing player engagement and downloadable content. Listeners will also explore Rovio's journey, the multimedia expansion, and the lasting impact of the franchise, including its surprising success in film.
10:42
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Quick takeaways
- Angry Birds revolutionized mobile gaming with its accessible touch-screen mechanics, appealing to diverse age groups and genders simultaneously.
- The game's unexpected success evolved into a multimedia franchise, demonstrating the game's lasting impact despite skepticism about its long-term relevance.
Deep dives
The Rise of Angry Birds
Angry Birds was first released internationally on December 11, 2009, and became an unexpected mobile gaming sensation. Initially, the game struggled to gain traction in major markets like the US and UK after its launch, but by February 2010, it was named the game of the week in the UK App Store, leading to a rapid increase in popularity. Within a year, Angry Birds reached 50 million downloads, a remarkable achievement considering that just a year prior, the developing company, Rovio, faced bankruptcy. The success contrasted sharply with Rovio's previous struggles, highlighting how the game tapped into a new gaming market just as smartphones were becoming more mainstream.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode