Restaurant Unstoppable with Eric Cacciatore 533: How To Get Press For Your Restaurant with Andrew O'Brien
Andrew O'Brien is an individual who grew up in less than ideal living conditions, and was past Gunner for the United Army. The trauma he experienced, both in the field and at home, would result in O'Brien attempting to take his life. Fortunately, it was a failed attempt and since this experience, Andrew has dedicated his life to serving others. Today O'Brien is the Founder of Leveraged Influence, where he claims he can help you get seen around the world without having to lift a finder or learn something new.
If you're interested in Andrew's courses CLICK HERE
Show notes… Favorite Success Quote or Mantra."You can spend your life quoting the world changers, or you can become the world changer people spend their life quoting."
In this episode with Andrew O'Brien, we discuss:
- O'Brien's back story and what makes him an authority on the topic of PR.
- Not letting the world act on you, but taking control of life and acting on the world.
- Owning your own issues.
- How publicity starts locally by getting involved with your community.
- Being intentional about the media outlets you're going after. Do these media outlet resonate with your target audience?
- Being strategic about who you specifically reach out to at a media outlet. Do not send emails to the generic lead@newsoutlet.com. Instead go to the websites team page and get the email from someone specific.
- The right and wrong way to deliver a pitch.
- How public relations is about developing real and meaningful RELATIONSHIPS.
- How to get a return on investment with your public relation efforts.
- Becoming a subject matter authority.
- How being real and vulnerable is the best approach to public relationships.
Resources mentioned:
CLICK HERE FOR ACCESS TO ANDREW'S LEVERAGED INFLUENCE TRAINING OR HERE https://ericcacciatore.krtra.com/t/w6K2yqWCNLZa
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Huge thanks to Andrew O'Brien for joining me for another awesome episode. Until next time!
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