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Indie Developer Kris Slazinski talks about App Store localization, UX, and using ChatGPT for marketing. They discuss the importance of ASO, pronunciation differences in marketing, and the relationship between UI and UX.
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Quick takeaways
- User experience design involves research to identify problems and guide the design process.
- Usability testing helps in identifying areas of improvement and ensuring the app meets user expectations.
Deep dives
The Importance of UX Research
User experience (UX) design involves more than just the user interface (UI) design. It requires conducting research to identify the problems to be solved and understanding the target audience and existing solutions. This research helps in determining the right features to develop and guides the design process.
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