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Inside China

Tourism trouble: post-pandemic hurdles of China travel

Apr 9, 2024
Senior correspondent Ralph Jennings discusses the challenges of inbound tourism in China post-pandemic, including visa policies, setting up Chinese payment apps, internet access, and economic contributions. Insights on preferred visa-free countries and strategies to attract foreign tourists.
13:32

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Quick takeaways

  • Tourists from countries with visa-free arrangements are more likely to visit China post-pandemic.
  • Foreign tourists face challenges in China such as adapting to e-payment systems and restricted internet access.

Deep dives

China's Inbound Tourism Challenges

Inbound tourism to China has not returned to pre-pandemic levels, with only about 36 million trips in 2023 compared to nearly 100 million in 2019. Tourists from countries with visa-free arrangements, like France, Portugal, and Singapore, are more likely to visit China, while those from the US, UK, Canada, Australia, and Japan face more visa restrictions. Geopolitical tensions may also contribute to lower tourist numbers from certain countries.

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