What do you need to know as a founder raising early stage, pre-seed or seed funding? 

Who are angels? What do they care about? How do they make investment decisions?  What should you be asking of them? And what can you do to increase your chances of a successful raise? 

In this episode we meet founder of entrepreneurial community Dffrnt, Ash Phillips, who became an Angel investor with Ada Ventures to invest in more diverse, typically underrepresented and overlooked founders. 

Together, we dive into: 

• What Ash looks for in founders he invests in
• How to use your pitch narrative to inject passion even when you’re not the best at backing yourself
• Practical tips like a handy hack to stand out on the market sizing slide
• How to hustle for great advice
• And much more

Links: 

• https://dffrnt.so/
• https://www.adaventures.com/
• https://help.seedlegals.com/en/articles/4345960-dilution-how-it-works
• https://atomico.com/insights/the-atomico-angel-programmes-fourth-year
• https://checkwarner.medium.com/adas-investment-in-flexa-3a164985cf90