Ryan Barker on how brand investments create value

Ryan Barker explains how critical brand love is in driving total shareholder return.  He is the CEO and founder of BERA Brand Management and has been revolutionizing the measurement of true brand differentiation using predictive AI technology. He talks about the shortcomings of media mix models, the use of brand metrics as an executive KPI, and the ways in which companies can improve how they manage by using brand love to develop plans, allocate resources, and drive more short- and long-term profitable growth.  Our host, Greg Milano, also describes Fortuna Advisors' research showing how BERA brand metrics relate well to valuation multiples.