Before starting Bearbrand, Eric used to be a financial advisor at a mega bank. As you can probably imagine, beards weren't exactly encouraged. But he eventually figured out how to build a community around what he calls "urban beardsmen." And it definitely paid off. He shares:

What helped their YouTube channel take off.
The difference between discounts and promotions.
How they solved their attribution problem.
The #1 metric to track your marketing success.

Shoes Notes & Links

[6:11] What did the Beardbrand team look like at the beginning?
[13:04] Knowing when to delegate.
[15:20] Their process for hiring the right people.
[19:25] How to hire a copywriter.
[22:30] Their Twitter presence.
[30:30] Their YouTube strategy at the beginning.
[33:53] Their biggest marketing mistakes.
[37:27] What does the Beardbrand ad strategy look like?
[40:11] How they think about discounting.
Beardbrand
Beardbrand’s YouTube Channel
Eric Bandholz on Twitter
Dave Gerhardt on Twitter
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