The CPG Guys are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures which unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment.

Mark and PVSB unpack all of the happenings at WDV’s Inspire 2025 event.

Follow Mark on LinkedIn at: https://www.linkedin.com/in/mark-a-hardy/
Follow WDV on LinkedIn at: https://www.linkedin.com/company/walmartdataventures/
Follow WDV online at: https://www.walmartdataventures.com/

This episode was recorded on October 30, 2025

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Lara Raj in Katseye: https://www.katseye.world/

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Inspiring Brand Growth with Walmart Data Ventures’ Mark Hardy