Offcuts Ep 134: with Rob Watkiss, CTO at Sungod - Are composable stacks the future of commerce?
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Jan 8, 2025 Rob Watkiss, CTO at Sungod, began his career in aerospace engineering before steering his brand toward a composable commerce stack. He talks about the crucial shift from monolithic systems to agile architectures, emphasizing scalability and the need for the right technology stack. The conversation includes insights on the balance of team skills, the power of experimentation, and navigating the challenges of back-end integration. Rob also reflects on his transition to consumer tech, focusing on innovation and customer care in the performance eyewear market.
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From Aerospace to Sungod
- Rob Watkiss's career journey spanned from creating Flash games in his youth to aerospace engineering, fueled by a dream of working in Formula One.
- He funded his studies through freelance coding, with Sungod as a main client, before joining them full-time after a stint in F1.
Early Sungod Contribution
- Rob's first interaction with Sungod was after their crowdfunding campaign, when he helped them streamline their shipping process.
- He built a label printing system, marking his initial contribution to the brand.
Shifting to Composable
- Sungod transitioned to a composable stack to reduce reliance on their internal tech team for core functionalities like product and stock management.
- This shift aimed to empower the team to focus on enhancing customer experience and supporting omnichannel growth ambitions.