NDPNDNT Podcast 18. Shane Lance on Co-Writing, Navigating Negotiations As A Producer, How Producers Can Get Paid Through Content, and So Much More!
Apr 21, 2023
Shane Lance, a talented Producer and Mixing Engineer, shares his insights on the intricacies of music production. He discusses the importance of collaboration in co-writing and offers strategies for navigating negotiations in the industry. The conversation shifts to how producers can generate income through various revenue streams, emphasizing the role of social media and content creation. Additionally, Shane provides tips for upgrading home studios while balancing creativity and gear. This episode is packed with valuable advice for independent musicians and producers alike.
AI Snips
Chapters
Transcript
Episode notes
Shane's Co-Writing Approach
- Shane Lance usually asks about the vibe and artist's vision before a co-write session. He often comes with chord progressions and melody ideas to build upon.
- Lyrics and drums follow once progression and melody are established, emphasizing song structure first.
Nic D's Country Collab Story
- Nic D collaborated on a country-influenced breakup song with songwriter V Wills, adopting his words but singing lead.
- He explored new emotional territory since he'd been in a committed relationship for 15 years and usually wrote happy pop.
Make Money Through Content Creation
- Producers can earn income by creating content on social media, attracting corporate brand deals alongside music projects.
- Brands often have larger budgets than musicians, providing a lucrative revenue stream if you present authentically.