Ryan Narod is the Head of Marketing at Mutiny, a Sequoia backed company that helps marketers convert their top of funnel demand into revenue, without engineers. Ryan was previously a Mutiny customer at Radar, where he led marketing. Prior to joining the startup world, Ryan led product marketing and growth for a number of Google businesses including Google Maps and Cloud.
In Ep 118, we cover:
- The pro’s and con’s of being impatient,
- The skills that are critical for marketing at startups vs. enterprises
- How Ryan went from being a customer of Mutiny to leading marketing at Mutiny
- Ryan’s framework and advice for startup’s building their tech stack from a marketing point of view,
- Why does Ryan and the marketing team agree to own 100% of the demand/lead generation number for Mutiny and what makes him confident they’ll hit their demand goals,
- How Marketing and Sales hold one another accountable at Mutiny.
- What piece of advice would Ryan give his younger self?
This episode is brought to you with the support of Beam Organics and Indeed. Check them out at Indeed.com/scale and beamorganics.com/scale
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