This week, we welcome Ahmed Al Khalifa to the show. Ahmed is the General Secretary at Riffa FC, a football club from Bahrain and a former alumnus at Johan Cruyff Institute.

This was a wide-ranging conversation, where we discussed:

• The day-to-day of running the club, including his role, the sports business model, opportunities or challenges.
• We reviewed in depth the state of the football industry in the MENA region
• His experience at Johan Cruyff Institute and how it helped him prepare for his role.

I think this conversation will surprise you, so I suggest you stick around...Enjoy!

World Football Summit: The football we want, and need.

This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

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