Strategy Meets Reality Podcast Rethinking Innovation: Paul Frobisher on Strategy, Thinking better, and Organising for Uncertainty
Innovation isn’t a brainstorm. It’s a way of thinking, organising, and acting in uncertainty.
In this episode of Strategy Meets Reality, Mike Jones sits down with Paul Frobisher—engineer, strategist, and founder of Strategic Innovation—to explore how organisations often misdiagnose the innovation challenge. From solving the wrong problems to collapsing under performance pressure, Paul breaks down the real reasons innovation fails—and what leaders can do instead.
They explore the value of TRIZ and IDEF0, the emotional cost of failed innovation, and how to build innovation systems that work over time—not just on slides. With insight from automotive and energy disruption, this is a sharp look at how to think better, decide better, and act with intent.
🔍 In this episode:
- Why most innovation fails before it starts
- How to solve the right problem—not just move fast
- Using TRIZ, IDEF0 and models to design innovation processes
- The emotional and political side of innovation
- Hydrogen, EVs, and the long game of disruption
- Why innovation isn’t about creativity—it’s about clarity
🎧 Keywords: Innovation, TRIZ, IDEF0, uncertainty, strategy, engineering, EV disruption, hydrogen, decision-making, organisational design
📘 Learn more about Paul’s work: https://strategic-innovation.co.uk/
Enjoying the show?
Subscribe and leave a review on your favourite platform — it helps more people find the podcast.
🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast
📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality
Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/