In 1964, the release of the U.S. Surgeon General’s Report on Smoking and Health prompted one of the largest public health behavior change success stories of the 20th century. Before and since this groundbreaking report’s release, psychology has been at the forefront of smoking cessation efforts. Research into the biological and behavioral mechanisms of addiction has led to many successful treatments for nicotine addicts. In this episode, we talk with Sherry McKee, PhD, a researcher whose work has focused on gender differences and smoking. She discusses why women have a harder time kicking the habit and what science can do to help them quit.

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