Initial Success of Snow Cloud in Uncovering Unusual Behavioral Data

In the early days of behavioral data analysis, the Snow Cloud technology implemented by Snowplow uncovered some bizarre and unexpected insights for its customers. For instance, a partner company was perplexed by a user having 50 logins from different organizations, which turned out to be a normal practice. Another case involved a bot changing IP addresses and user agents rapidly, fooling the system. These discoveries were not the expected outcome of the data analysis but provided valuable insights into unfamiliar behaviors.