SNM228: Grow Your Business Without Bureaucracy with Lorraine Ball

Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.

Our guest today is Lorraine Ball, a marketing strategist and marketing educator, who left the corporate space following her unhappiness with its bureaucracies despite her love for her job. She now works independently and helps prepare new entrepreneurs for the journey ahead through the Digital toolbox and her podcast, “More Than a Few Words”. 

In this episode, Jonathan and Lorraine discuss the dragging, almost obtuse approach that large corporations unwittingly adopt toward new ideas, and how new entrepreneurs can anticipate this tendency while employing tactically relevant strategies to deal with it.  

Episode Topics

• [00:56] Meet today's guest, Lorraine Ball.
• [01:32] How Lorraine left corporate bureaucracies to start her business. 
• [08:38] Why do larger companies get so stuck on outdated ideas?
• [14:33] How entrepreneurs can create an idea-testing process; be open to ideas and set target metrics. 
• [21:50] Finding relevant up-to-date knowledge on entrepreneurship. 
• [34:37] Do mastermind investments pay off? 
• [39:35] Connect with Lorraine.  

Notable Quotes

-       “Companies hire crazy people and then they spend the rest of the time trying to cut their corners off to get them to fit into the corporate model" - [Lorraine Ball] 

-       "The reason you go to college is to learn how to turn assignments in on time" - [Jonathan Green] 

-       "The one thing you learn in corporate is Process" - [Lorraine Ball] 

-       "You have to surround yourself with people who are willing to bring new ideas" - [Lorraine Ball] 

-       "I want to be in the mastermind where I'm the dumbest person" - [Jonathan Green] 

-       "We don't need to be surrounded by people that are really far ahead of us, but people that are just a little bit further ahead of us" - [Jonathan Green] 

-       "Nothing changes in one session or one day" - [Lorraine Ball] 

-       "The customer is always right in matters of taste" - [Jonathan Green]  

Resources

“Thriving on Chaos” book [02:25]

Connect with Lorraine Ball

• Lorraine’s Podcast: More Than a Few Words [39:55]
• The Digital Tool Box [40:08]

Connect with Jonathan Green

• Jonathan’s book:

Connect with Jonathan Green

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