New Books in Economics

Julia H. Meszaros, "Economies of Gender: Masculinity, "Mail Order Brides," and Women’s Labor" (Rutgers UP, 2025)

Jan 12, 2026
In this engaging discussion, Dr. Julia H. Meszaros, an expert in gender and migration, delves into the complex world of the international dating industry. She challenges stereotypes around mail-order brides and highlights how men navigate these 'intimate frontiers' in countries like Ukraine, the Philippines, and Colombia. Julia defines key concepts like femininity capital, explaining how these relationships are deeply intertwined with economic dynamics and perceptions of masculinity. She also addresses the impacts of war on matchmaking practices, offering a fresh perspective on power and intimacy.
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INSIGHT

Gender As Labor Produces Value

  • Julia Meszaros reframes gender as labor rather than mere performance, highlighting unpaid work behind femininity.
  • She coins femininity capital to show beauty and care are investments that produce social and economic returns.
ANECDOTE

Fieldwork On Romance Tours

  • Meszaros used participant observation on romance tours in Colombia, Ukraine, and the Philippines.
  • She also followed couples on social media and visited local matchmaking offices for long-term insights.
INSIGHT

Heteromasculinity Defined By Access To Labor

  • Meszaros distinguishes heteromasculinity as masculinity tied to access to women's labor and household roles.
  • This clarifies why some heterosexual men seek partners abroad to reclaim traditional gendered labor.
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