
Investing in Startups E48: Backing Emerging Managers Before They're Brand Names with Courtney McCrea
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Jan 28, 2026 Courtney McCrea, Cofounder and Managing Partner of Recast Capital, backs and builds emerging venture managers. She discusses why backing early managers matters. She explains fundraising realities, how LPs should evaluate first-time funds, solo GP versus partnership risks, and practical diligence like targeted reference checks. She also covers pods for peer support and the hesitant pace of AI adoption among LPs.
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Early Funds Offer Strong Alignment
- Emerging managers are often most aligned with LPs when raising Fund I or Fund II due to shared incentives.
- Right-sized funds and founder hunger can drive outsized performance versus established firms.
Diligence Needs To Be Different
- Diligence for emerging managers is qualitatively different from brand-name funds and requires deeper, bespoke checks.
- You must probe attribution, behavior, and fiduciary reliability, not just track records.
Target Uncrowded LPs First
- Do not chase the same set of large institutional LPs; find off-the-beaten-path allocators who aren't constantly solicited.
- Start with smaller Fortune 500 contacts and avoid premature pitches to mega public pensions and endowments.
