In today’s episode, I sit down with brain coach and best-selling author Jim Kwik to talk about imagination, identity, and the power of rewiring your beliefs. Jim shares how a childhood brain injury and the label “broken brain” shaped his self-image, and how reshaping that identity became the foundation for his work helping others unlock their cognitive potential. We talk about practical ways to protect your mental energy, why learning how to learn is the ultimate skill, and how understanding your unique “brain type” can transform the way you think, work, and connect. This one’s all about turning limits into starting points.