Beyond the 4 Ds: Why Business Owners Need Storage with Jamie Boros

Self-storage isn’t just for life transitions anymore—more and more small business owners, gig workers, and entrepreneurs are using storage units to run and grow their businesses. From Etsy sellers and antique dealers to pharmaceutical reps and lawn care companies, these customers have unique needs and can be some of the longest-staying tenants.

In this episode, we explore how self-storage operators can attract and serve business customers effectively. We discuss marketing strategies beyond the traditional "4Ds," including digital advertising, social media platforms like Pinterest and TikTok, and pricing models that work for business users.

Joining us is Jamie Boros, Business Development Manager at StorSuite, who shares her insights on why business owners are an untapped market for self-storage and how facilities can position themselves as the perfect solution for their storage needs.

Plus, we throw in a few moving and cruising recommendations.

Guest: Jamie Boros from StorSuite

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions