The Content Ecosystem in Digital Marketing

The digital marketing funnel consists of three critical components: temporary content, evergreen content, and owned media. Temporary content, such as posts on social media platforms, is designed to capture attention and generate visibility quickly, though it is short-lived. Evergreen content, like SEO-optimized blog articles or podcasts, provides deeper insights and has lasting value, making it more discoverable over time. Owned media, encompassing an email list and personal websites, is essential because it allows for direct communication with followers, enhancing the likelihood of conversions.