In this conversation, Geoff Livingston interviews Lisa Adams, a CMO known for her expertise in AI. They discuss the importance of trust and authenticity in AI, the challenges of implementing AI responsibly, and the potential for AI to enhance human connection. Liza Adams and Geoff Livingston touch on the rise of PR, the importance of creating personalized and engaging experiences on websites, as well as the need to diversify marketing strategies beyond relying solely on search engines. Finally, they explore the role of brands in elevating the customer experience and building trust in AI, and how Apple may lead the way.

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