Alex and Christian were brainstorming during brunch about "what makes the perfect croissant so delicious." They came to the conclusion, that they could do research to find the answer. But how much research would they need to do, and would they really find the answer? In this episode, Alex talks about defining good questions and hypotheses to be able to do good research. Besides that, he touches on why many companies are hesitant to do research and how to apply it as a way to not lose speed. 

 
Table of content

• 0:30 - Can “taste” be researched?
• 4:00 - Copying ideas doesn’t replace research
• 5:25 - Acceptance of research on C-Level
• 10:00 - Getting answers after deploying to production
• 13:10 - Dual track research
• 21:05 - Death through research summary

Connect with Alex:

• Website: www.alexdapunt.com
• Linkedin: @alexdapunt 
• Twitter: @alexdapunt

 
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