On today’s episode of Nudge, I learnt something that genuinely surprised me.

Persuasive people aren’t born persuasive.

They’re not persuasive because of their looks, their character, or their position.

No, according to today’s guest, Dr Jonah Berger, their persuasiveness actually comes from the words they use.

Tune in to learn how the likes of Donald Trump and Barack Obama use simple tactics to become more persuasive. And learn how you can become more persuasive by following these easy-to-apply tips.

Link to previous episode with Jonah: http://tinyurl.com/ywwbe46r

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Jonah’s book Magic Words: https://jonahberger.com/magic-words/

David Lawee and Jason Lemkin Interviewed by Teddy Schleifer | Upfront Summit 2020