The Joe Coscarelli Interview: Why He Wrote a Book About Lil Baby, QC & Atlanta's Rap World

Nov 8, 2022

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Joe Coscarelli talks about getting access to the QC empire, and tells a very interesting story about the label and their artists. His book “Rap Capital : An Atlanta Story”is out now.

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00:00 Intro

0:53 - How he got the idea to cover Atlanta hip hop artist surrounding QC label

6:48 - How Atlanta continues to churn out rap stars that are originally street legends, Lil Baby, Jeezy, BMF

9:02 - Migos regenerating so many different times, surviving the “Drake hype wave” after “Versace”

10:30 - Migos being like legendary group “The Ramones” staying to their sound, putting out so much good music in the last 10 yrs

12:55 - QC being overlooked for how stable they’ve been, putting out Migos, Yatchy, Lil Baby, City Girls

14:16 - Working for The NY Times, Doing stories on Yatchy, Migos, Offset etc before doing book on Lil Baby

19:03 - Being like a fly on the wall around Artist like Marlo, Migos, Lil Baby etc. showing he’s interested and engaged in the culture

23:33 - Marlo confiding in his father about k*lling a man, Marlo being k*lled, his father not being ashamed of his son

26:32 - The stories of these artist being like Greek tragedies and mafia stories that people love like The Godfather

27:46 - Letting the facts speak for themselves, not being interested in wether rap music is good or bad for the world, letting people speak for themselves

29:08 - Lil Baby’s mom being a huge reason the focus was on him for book, Baby being very smart

30:08 - Seeing P pull out a big stack of cash out of Lil Baby’s pocket and telling Joe the money Baby can make in the streets was why he was so reluctant to believe in music

32:08 - Drake telling DJ Drama that Migos is going to be big before Drake even met them

48:43 - “On to the next one” culture, their being so much choice right now, not seeing superstars like we used to

50:48 - Most people stop absorbing new music by the time their 25 or have a kid, people listening to older music more than new music

53:54 - Adam on not seeing Ice Spice blowing up his first time seeing her

59:20 - Not chasing a hit but building a sustainable loyal fanbase, Curren$y being one of the most impressive at it in our life time, The world still being ready for Lil B

1:03:57 - Wanting to write crime stories, 1090 Jake being great at what he does, being like Americas Most Wanted of this generation

1:08:22 - Guys like Trap Lore Ross & 1090 Jake doing more work than actual journalist

1:09:22 - “Rap Capital : An Atlanta Story” out now anywhere books are sold

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