Making Majik Podcast with Bradley Morris from Majik Media

How to Need 2-5x Less People to Say YES to your Offers...

Dec 17, 2025
Discover how to shift from low-priced offers to high-end, high-touch programs that require fewer clients and deliver deeper results. Explore the pitfalls of hourly pricing and learn to charge based on outcomes. Hear tips on defining your ideal client and crafting compelling value propositions. Find out how to create genuine scarcity, enhance client access, and build trust for successful sales. With insights on designing transformative offerings, this conversation empowers you to charge confidently and elevate your business.
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ANECDOTE

Pricing Upgrade Cut Lead Volume

  • Bradley Morris describes upgrading membership pricing from $35 to $97 to reduce required audience size.
  • He explains higher price points dramatically lower the number of leads and sales needed to sustain the business.
ADVICE

Sell Outcomes, Not Hours

  • Delete hourly pricing and charge for outcomes rather than time.
  • Price your work by the transformation you deliver, not by your hours.
ADVICE

Niche Tightens With Price

  • Get extremely specific about your ideal client and their urgent, painful problem.
  • A clearer niche is required the higher you price your offer.
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