

Should Apple kill Siri?
Jun 23, 2025
The podcast dives into the challenges facing Siri, exploring how it might be hindering Apple's position in the competitive AI landscape. It discusses Siri's evolution and the tough decisions Apple must make between privacy and performance. The conversation raises the question of whether a major overhaul or even phasing out Siri could be essential for the company's tech future.
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Episode notes
Siri's Vanishing Act
- A year ago, Apple promised a ChatGPT-like Siri but failed to deliver it as planned.
- Instead, Apple announced integration with ChatGPT itself, while the smarter Siri was missing.
Siri's Original Promise
- Siri was groundbreaking when it debuted in 2011 but has struggled to keep pace.
- The technology originated from a 2003 AI project focused on learning and adapting to users.
Apple's Hardware and Perfectionism Clash
- Apple is more hardware-focused and perfectionist, making it slow to adopt fast-moving AI tech.
- The pace of AI development conflicts with Apple's demand for polished products.