Jessica Smith is the co-founder and CXO of the privately-held innovation and communications agency, SomX, and whose expertise is specifically targeted at healthtech companies. SomX have provided personalised strategy, content and PR for more than 30 healthtech companies to date, including startups at seed stage, Series A and Series B, as well as corporates in healthcare, pharma and health and life insurance. Jessica was a previous Associate Director at global PR and marketing agency, and has broad experience in healthcare communications across NHS, corporate, charity, healthtech and pharma industry clients. Today, we talk about finding Somx’s niche; her experience of being a female founder in the healthtech space and not asking for permission; and her approach to ensuring a good work-life balance for her and her team (with some added guest vocals from her adorable labradoodle).  You can find out more about SomX in the following ways: https://www.somx.co.uk/ LinkedIn: https://www.linkedin.com/company/somx-healthtech/ Instagram: @somx_healthtech/ Twitter: @somXhealthtech Find us on: www.founders-keepers.com Instagram: @founderskeepers.pod Twitter: @founders_pod LinkedIn: https://www.linkedin.com/company/founders-keepers-podcast Get in touch: hi@founders-keepers.com