The Need for a Shift in Approach

There is a need for a shift in approach in Islamic banking to prioritize values and connection with consumers over pure profit. Current models focus on being a bank first and Islamic second, leading to a disconnect with the target audience. A long-term vision and a focus on the needs of the Muslim community are necessary to create a genuine connection. Shareholders should prioritize values and protect the principles that Islamic banking stands for, rather than compromising for short-term profit. A more authentic and empathetic approach is needed to truly engage the Muslim population and provide them with products that align with their values.