272. Joey Gonzalez: From pursuing entertainer to global fitness brand Barry’s Executive Chairman, the real business behind the brand, power in adaptability and pursuing fulfillment over the 9-to-5 Episode Description:

This week, Jason is joined by entrepreneur and former CEO, now Executive Chairman of fitness brand Barry’s, Joey Gonzalez!
Joey had dedicated over a decade of his life trying to break into the entertainment business in LA, but after realizing he wasn’t achieving the financial stability he desired, he knew he had to make a change. In addition to acting, he was working jobs in real estate and in the restaurant industry before stumbling upon his role as a fitness instructor with Barry’s Bootcamp. From there, Joey organically worked his way up the company, eventually assuming the role of CEO and now Executive Chariman 11 years after taking his first class. 
Joey breaks down how failure and adversity have been some of his greatest teachers—and why settling for a traditional nine-to-five often comes at the cost of fulfillment and passion. He shares how his early career in acting seamlessly translated into becoming a world-class fitness instructor, from musicality and performance to programming and staying calm in chaos. Joey dives into the business side of fitness, including how to advocate for yourself, what consumers should look for before committing to a membership, how locations are selected, and the real drivers behind their global success—from private equity and adaptability to embracing local nuance in every market. He also reflects on how COVID reshaped the business, breaks down instructor pay structures, offers insight into his personal nutrition and training, recommends must-have home gym equipment (including how he discovered the Woodway treadmill), and shares his thoughts on pursuing an OPM or MBA—before tying it all together with a focus on the four F’s.
Joey reveals all this and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest: Joey Gonzalez

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