Future Fuzz - The Digital Marketing Podcast Ep. 94 - AI-Powered LinkedIn Outreach That Works - Aleksandar Besarovic
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In this episode, Aleksandar Besarovic, CEO of AIMFOX, joins us to discuss the future of LinkedIn outreach. Aleksandar shares his journey from cold email and SMS campaigns to building AIMFOX, a LinkedIn automation tool designed to enhance networking without violating platform rules. He breaks down best practices for cold outreach, how to avoid getting flagged, and why authenticity is key to making real connections. Plus, insights on the evolving landscape of LinkedIn, the rise of video content, and strategies to scale SaaS platforms successfully.
Guest Bio
Aleksandar Beserovic is the CEO of AIMFOX, a cutting-edge LinkedIn outreach tool designed to streamline and enhance networking efforts. Before founding AIMFOX in 2022, he co-founded Constellation, a company focused on solving digital marketing challenges. Aleksandar also brings a wealth of experience from his time at Ernst & Young, where he worked as a senior fraud expert.
With a background in international law from the University of Belgrade, Aleksandar combines legal expertise with entrepreneurial insight to drive innovation in digital networking. In this episode, we explore the art of cold outreach and best practices for building meaningful LinkedIn connections.
Takeaways
- Cold outreach has evolved significantly over the years.
- Understanding your ideal customer profile (ICP) is crucial.
- Authenticity is key in LinkedIn interactions.
- Using AIMFOX can streamline LinkedIn outreach efforts.
- Timing is essential in outbound sales strategies.
- Nurturing leads is as important as initial outreach.
- Avoid using fake accounts to prevent LinkedIn bans.
- Engagement on LinkedIn can lead to better connection rates.
- Video content is becoming increasingly important on LinkedIn.
- A well-planned go-to-market strategy is vital for launching new products.
Chapters
00:01 Introduction to Aleksandar Besarovic & AIMFOX
01:16 The evolution from cold email to LinkedIn outreach
02:34 Why LinkedIn became the next big focus
04:07 The challenge of LinkedIn automation and platform policies
06:25 How AIMFOX ensures compliance and minimizes risk
10:16 Best practices for LinkedIn outreach messages
12:02 The right way to start conversations (without spamming)
15:03 The numbers game—maximizing connection rates
17:10 Why providing value before pitching is key
19:14 The importance of staying active on LinkedIn
20:46 Finding and engaging with the right prospects
24:29 How to leverage post engagement for outreach
27:15 Strategies for launching a SaaS product successfully
30:46 The future of LinkedIn—video, engagement, and content shifts
33:43 Will LinkedIn launch a podcast platform?
35:07 Closing thoughts & where to find Aleksandar