Think about the experience of walking into an Apple store. Or the ease and simplicity of making a purchase on Amazon — 30 seconds, one click, and you're done.
More and more, B2B buyers expect B2C buying experiences.
In light of that, what does “customer experience” mean to you?
On today's episode, I talk about customer experience with Sultana Mangal and Annie Dohle, both Account Executives at Gorilla 76.
Here's what we discussed:
What kind of experience B2B buyers expect
How to differentiate your B2B brand beyond your physical product
Tips for creating amazing new customer experiences in the first 100 days
To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here
The Manufacturing Executive