A quick glance through Merriam-Webster’s Twitter feed makes it clear why M-W is the Internet’s favorite dictionary. On this episode, we chat with the woman behind the dictionary’s digital strategy, Lisa Schneider, Chief Digital Officer of Merriam-Webster, about how her team has tapped into cultural discussions to create a digital record of what words (and topics) are occupying Americans’ minds.

Listen to the episode and follow Merriam-Webster at @MerriamWebster

Follow us everywhere @TheWebbyAwards

Keep up with David-Michel @dmdlikes

Our Producer is Sebastian Ade

Our Editorial Director is Nicole Ferraro

Research and writing by Jordana Jarrett

Music is Podington Bear

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S4 EP 2: Watch Your Words with Merriam-Webster's Lisa Schneider