Dee Murthy - The Strategy to Raise $95M & Transform Retail

What does it take to secure $95 million and revolutionize an industry? Let’s find out. This episode features Dee Murthy - the founder behind Ghost, the brand who’s revolutionizing how businesses handle excess inventory.

From building a successful apparel brand to hosting 907 episodes of his own podcast, this conversation covers the full spectrum of his entrepreneurial journey. We dive deep into: • Raw lessons from nearly a decade of podcasting • The untold stories of his fundraising journey • Why picking the right investors can make or break you • The real challenges nobody talks about This conversation goes deep into what it really takes to scale a venture-backed company.

CHAPTERS 00:00 Intro 00:22 Lessons from 907 Podcast Episodes 02:15 Leveraging Podcasting in Business 03:56 Launching the Podcast: Early Days and Growth 06:08 Building an Audience and Content Strategy 10:57 The Importance of Niching Down 13:41 Podcast Learnings 15:52 Avoiding Burnout and Maintaining Relevance 20:19 Introducing Ghost: A Marketplace Solution 30:23 The Future of Retail and Distribution 37:18 Fundraising Journey: From Idea to Seed Round 44:03 Fundraising Challenges 46:06 Building the Business from Scratch 49:09 Pivoting to a B2B Marketplace 51:25 Navigating the Venture Capital Landscape 01:09:41 Hiring and Company Culture 01:15:01 Lightning Round and Final Thoughts

Get in touch in the comments below or head to: Instagram: https://www.instagram.com/openresidency/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website: https://openresidency.com/ Contact: info@openresidency.com

Guest: Dee Murthy Instagram: https://www.instagram.com/deemurthy/ LinkedIn: https://www.linkedin.com/in/deemurthy/ Twitter: https://twitter.com/deemurthy Website: https://ghst.io/

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Note from Mark:

If you landed on this page, I just wanted to thank you. This is the first episode of a new chapter that I am very excited about ! All feedback is greatly welcomed in the comments. I will read, respond and look to get better accordingly. I am going to continue to search for business operators that I am interested in and share my learnings with everyone. If you got any value from this episode, sharing it with a friend would mean a lot. Hope you enjoy!  - Mark