On today's episode special guest James Manske from Elkhorn Lawn Care shares about how his team uses the S.W.O.T analysis to grow their lawn care business. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business. SWOT Analysis is a tool that can help you to analyze what your company does best now, and to devise a successful strategy for the future.