The Flourishing Entrepreneur Podcast 018 | Origin Stories + Frameworks with Amy Schutte
Have you ever wondered what your origin story would be? I'm not talking about if you were a Marvel comic book character, but what is the actual origin story of you?
In this episode, we're joined by Amy Schutte, a StoryBrand Certified Guide, transformational branding strategist, business coach, writer and speaker whose mission is to empower business leaders to position themselves as sought-after experts and thought leaders. She does all of that using StoryBrand, a proven storytelling framework, and her unique origin story methodology.
We're going to dig deep into this interview as Amy discusses what lights you up and what you can do to do less but better. Stay tuned, and let's go!
In this episode, you'll learn:
- The Origin Story framework
- How to create space to truly step into your power with the right messaging and brand strategy
- How values and prioritization help you to beat burnout
- Why origin stories matter
- How to build frameworks for visibility and growth
- What it means to come back to your knowing – and how to do it
- How to visualize your ideal week and what is possible
Here's a peek inside the episode:
[1:58] Mantra of the Day
[8:27] Slow down and start paying a lot more attention to what you could do.
[9:58] Get clear on your values.
[11:55] Frameworks for visibility and growth - proven, easy for people to follow.
[12:24] Come home to yourself and start asking yourself better questions.
[17:08] Don't outsource your key decisions.
[18:26] The only reason you're scared is because you've been taught or you bought into this idea that you shouldn't trust yourself to make those decisions.
[19:38] What is your ideal week? What is possible?
[23:47] "Life is gonna life"
[26:48] Give yourself grace.
[31:13] It's already there for you.
If you're ready to put your money where it matters, download our FREE Business Building Essentials guide to adjust your money mindset, figure out your next investment (even if it’s your first!), and calculate the ROI. I’ve also sprinkled the guide with MY favorite tips, tools, and resources to use your money to bring home even more. www.flourishmarketing.co/invest
Connect with me!
Podcast Instagram: The Flourishing Entrepreneur
FM Website: Flourish Marketing | Strategy, Copywriting & Coaching
Schedule a Discovery Call: 30-Minute Discovery Call - ALEYA HARRIS
Guest’s Bio:
Amy Schutte is a transformational branding strategist, business coach, writer and speaker whose mission is to empower business leaders to position themselves as sought-after experts and thought leaders.
Using a proven storytelling framework and her unique Origin Story™ methodology, Amy’s magic lies in helping her client’s discover their own magic and finding the right words to share it with the world.
She founded Hudson & Co., a boutique branding and marketing agency in 2017 after a career in journalism, global brand marketing, innovation product launches, and fundraising.
As an award-winning writer, Amy’s articles have been published nationwide. For more information or to work with Amy, visit hudsonandco.co.
Where to find more of Amy:
Amy’s Instagram: Amy Schutte
Hudson and Co’s Instagram: Hudson and Co
Amy’s Website: Hudson and Co
Amy's book recommendations: