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Product Marketing Life
Unicorns, pricing and naming with Matt Hodges, Head of Product Marketing, Equals
Dec 9, 2024
Matt Hodges, Head of Product Marketing at Equals, shares his wealth of experience from Atlassian, Intercom, and Loom. He dives into the complexities of pricing models, emphasizing the trade-offs involved. Hodges discusses the importance of understanding your audience for effective product naming, and the pressures faced in high-growth environments. He reflects on work-life balance as he navigates remote work challenges and transitions between corporate and startup cultures. His insights offer a blueprint for success in the product marketing landscape.
59:31
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Quick takeaways
- Matt Hodges highlights the critical importance of understanding target audiences to adapt marketing strategies as market conditions change.
- The complexities of developing effective pricing models reflect the need for continuous experimentation to balance customer expectations and company growth.
Deep dives
The Journey to Product Marketing Success
The discussion highlights Matt Hodges’ journey through various roles in product marketing, emphasizing his unique ability to join companies at pivotal moments. Starting in sales, he transitioned into tech and began building evaluative resources that naturally led him into product marketing. His experiences at Atlassian and Intercom shaped his strategic mindset, showcasing the importance of product knowledge and user-centric marketing. This foundation laid the groundwork for his current role at Equals, where he continues to apply these insights for effective marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode