Networth and Chill with Your Rich BFF

How Cole Walliser Turned a $100 Dollar Gig into the Red Carpet Glambot!

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Nov 26, 2025
Cole Walliser, a filmmaker known for his viral red carpet 'Glam Bot' videos, joins to discuss the intricacies of managing finances in creative fields. He shares how he turned a $100 gig into a thriving business and the reality behind earning from viral content. Cole reflects on his unique journey as a self-taught director and the importance of creative independence. Discover his favorite moments working with stars like Ariana Grande, how financial literacy shaped his career, and his ambitions for the future!
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ANECDOTE

Humble LA Arrival

  • Cole moved to LA with about $4,000 CAD and his car broke down 300 miles from LA, leaving him stranded.
  • He survived on small gigs like editing a friend's dance DVD and eating ramen while building savings and legal paperwork for a three-year work visa.
ANECDOTE

Buying A House Felt Like "Making It"

  • Cole considers buying a house from video work his "I made it" moment and remembers lying in bed amazed he'd achieved it.
  • He bought that house around 2009 after moving to LA and renovating it before later selling.
INSIGHT

BTS Candidness Drives Engagement

  • The glam bot's behind-the-scenes candidness made celebrities appear vulnerable and engaged audiences more than glossy promos.
  • Cole's early BTS clips tapped curiosity about process, which helped the format go viral on social media.
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