School, sport and work all trained you to fix your weaknesses, so when everybody says post more and film yourself, you think the answer is to get better at video. In this episode Martin explains why that road leads to average results at best, and how building your business around what you already do well gives you extraordinary ones instead.
You will hear the small trick that got Martin recording when he would have put it off, the one question that took social media off his plate, and one action for this week: find the content task you hate most, replace it with what you already have, and publish one piece without it.
- Fixing a weakness gets you average; building on a strength gets you extraordinary.
- Ask of every task: it has to be done, but does it have to be done by me?
- This week, publish one piece made without the task you hate most.
Ninja Social Funnels: https://www.ninjalinkbuilder.com/pod-fbc-s01e15