The Journey with Christian D Evans Giving Business Owners Top Level Marketing Strategy without CMO Salary with Joshua Ramsey
š Gift for All Podcast Listeners Below š| I started Strategic Point Marketing (an advertising agency) in 2009 ā 30 days before my wedding day. If you recall, in 2009 the āmodern day depressionā was hurting all types of companies. The advertising agency that employed me for the previous 5 years was not immune to the marketās downturn.
As I got back to my apartment and my soon-to-be wife, I wasnāt sure what I was going to do. It was a tough conversation for the first 24 hrs. I quickly realized that I had to either pick myself up and do something or just lie on my couch forever in pity. That is when it hit me. I was good at what I do! In June of 2009 I started my advertising agency. Driving from city to city in a 1992 Toyota Celica that eventually blew the engine on the highway about 1 hr. south of Kansas City, I made my way across the country speaking at any event I could get into. I was teaching about marketing strategies ā how to do it yourself, how to know who was taking advantage of you, and anything else I could think of to educate business owners.
In 2010, I drove to Chicago from Dallas. I didnāt have enough money to stay in a hotel, so I looked around everywhere and found one of those hotels that you can buy a half day rate (the-not-so-nice type). I checked in around 1am, slept for about 4 hours, took a shower and went to the conference where I was speaking that day. During the conference I was able to sign my first big account.
My whole life I have been the type of man that always did whatever I said. I understand and believe that my word is my bond. That is why I decided in 2014 not to do any more contracts. I felt like that is a dirty word and I realized that I didnāt want to keep anyone tied to my company if they were unhappy. This was a huge paradigm shift in my life and my company, but it has paid off in big ways! There was a report published in 2018 which said the typical advertising agency keeps a client for an average of 18 months.
I was blown away. I looked at my entire book of clients and realized at that moment that I was on the right track.
Connect with Josh Website: https://jrcmo.com/
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Mention: Journey with Christian D Evans Podcast
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Learn More @ https://www.e-learningpartners.com/a/2147499455/Tcz8PaGz CONNECT WITH ME: TikTok: https://vm.tiktok.com/ZTdujUXWv/ YouTube: https://www.youtube.com/c/ChristianDEvansEliteSideHustler/videos LinkedIn: https://www.linkedin.com/in/evansandfamily/ Instagram: https://www.instagram.com/christian_d_evans/?hl=en Journey with Christian Podcast: https://podcasts.apple.com/us/podcast/journey-with-christian-d-evans/id1396344349