AI in tourism is is here. You need to grasp the potential.

In this insightful conversation, Jonathan Elkoubi, a travel and entertainment expert specializing in AI applications in tourism, delves into how AI is transforming the industry. He discusses the critical role of chatbots in customer service and addressing staffing challenges through automation. The dialogue also explores the delicate balance between leveraging AI for efficiency while maintaining the human touch in tourism experiences. Additionally, they highlight the importance of sustainability and innovative practices in adapting to the evolving market.