Tourpreneur Tour Business Podcast
AI in tourism is is here. You need to grasp the potential.
Aug 30, 2022
In this insightful conversation, Jonathan Elkoubi, a travel and entertainment expert specializing in AI applications in tourism, delves into how AI is transforming the industry. He discusses the critical role of chatbots in customer service and addressing staffing challenges through automation. The dialogue also explores the delicate balance between leveraging AI for efficiency while maintaining the human touch in tourism experiences. Additionally, they highlight the importance of sustainability and innovative practices in adapting to the evolving market.
01:06:36
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Quick takeaways
- AI is reshaping content creation in tourism, enabling operators to generate unique marketing materials and improve search visibility.
- The shift towards self-guided tours necessitates that traditional operators leverage technology to highlight the unique benefits of live experiences.
Deep dives
The Rise of AI in Content Creation
Artificial intelligence (AI) is transforming content creation in the tourism industry by enabling operators to generate diverse content efficiently. Tools such as Jasper and HyperWrite allow tour operators to create multiple variations of descriptions, which is crucial for enhancing marketing efforts and ensuring unique content across different platforms. Leveraging AI for content generation also addresses the challenge of duplicate content, which can negatively impact search engine visibility. By utilizing these accessible tools, even small operators can produce high-quality marketing materials that rival those of larger businesses.
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