Elon, Inc.

An Underwhelming Robotaxi Rollout, X Strong-arms Advertisers

14 snips
Jun 24, 2025
Kurt Wagner, a Bloomberg social media reporter, joins the discussion fresh from the Cannes Lions Festival. He dives into Tesla's robotaxi launch in Austin, analyzing the mix of excitement and skepticism surrounding its capabilities. The conversation shifts to X's advertising struggles, highlighting Musk's attempts to pressure advertisers amidst legal threats. They also touch on the aftermath of a SpaceX rocket explosion and Musk's quirky tech habits, notably his lack of a traditional computer, providing a humorous look at the CEO's unconventional approach.
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ANECDOTE

Tesla's Quiet Robotaxi Launch

  • Tesla launched its robo-taxi quietly in Austin with just a handful of vehicles driving in circles.
  • Influencers with early access filmed rides, revealing the cautious, low-key debut with a safety monitor present.
INSIGHT

Tesla Robotaxi Is Highly Supervised

  • The Tesla robo-taxi fleet is tiny, highly supervised, and geographically limited.
  • Current tests include safety monitors ready to intervene, reflecting far from the promised full autonomy.
ANECDOTE

Exclusive Access for Tesla Fans

  • Early rides were given only to Tesla influencers and loyal fans, excluding outsiders like the reporters.
  • This exclusive access revealed the brand's tight control over early robotaxi experiences.
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