Episode 31: The Building Blocks of Social Media, with Camille Zess

In this episode, you will learn about how social media helped Casa Larga Vineyards have a great 2016 from Camille Zess, consultant at Break the Ice Media.

By the time Camille left college she was already an accomplished writer. As a writing minor, she took many classes in different types of writing including memoir, which involves real storytelling. And storytelling is key in marketing communications, advertising and public relations. She also trained intensively in grammar and in teaching the subject of writing where she learned to strengthen others' writing while preserving their style. An early adopter in social media, she has long experienced using Facebook, Facebook advertising, Linkedin, and Twitter. As someone particular adept at working in the digital media space, Camille focused on social media when she first joined Break the Ice. She's able to sense changes in social media as they begin and to view its future. This ability gives our clients the help and advantage they need in social media marketing. Now Camille uses her creative magic with words to write content for social media, websites, blogs, and advertising that Break the Ice provides for our clients. That isn't all. She's also able to act as a journalist or write a case study or capture the voice of brands we work with, and she produces high quality, creative online and email marketing campaigns for our clients.

A transcript of this episode is available here: destinationontheleft.com/camille-zess-social-media-case-studies