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Boost Your SaaS Sales Success: The Art of Creating Impactful Demos
Podcast summary created with Snipd AI
Quick takeaways
- During a demo, it is crucial to connect the product being showcased to the specific needs, challenges, and objectives of the buyer, emphasizing tangible value.
- To create an impactful demo, it is important to ask targeted process and value-oriented questions that allow the buyer to process and make connections, increasing their motivation to take action.
Deep dives
The Purpose of a Demo
During a demo, the focus should be on connecting the dots between the product being showcased and the specific needs, challenges, and objectives of the buyer. It is not enough to simply show the features and benefits. The goal is for the buyer to understand how the product directly relates to their world and how it can address their unique pain points and drive their strategic goals. By helping buyers draw these connections, it becomes harder for them to delay the decision or say no because they would be postponing the resolution of their biggest challenges and inhibiting their progress. The purpose is not to convince them that the product is better or meets their requirements, but to show them the tangible value and significant impact it can have on their organization.