

260. How to Actually Build to Multi-7 Figures (and the Trade-Offs No One Mentions)
Oct 13, 2025
Building a seven-figure business is often glamorized, but the trade-offs are real. Learn why only 1% of one-person businesses reach that milestone and which ten priorities are crucial for scalable growth. Discover how to create a flagship product that resonates, master customer messaging, and protect your privacy while producing content. Sam shares insights on profit versus peace, investing in your team wisely, and the importance of genuine relationships. Embrace the hustle—but avoid the burnout!
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Seven Figures Aren't A Universal Goal
- Building a seven-figure business is doable but not automatically desirable for everyone.
- Profitability and personal happiness must both be prioritized to make growth worth it.
Research Before You Build
- Do demand, supply, and competitor research before building your flagship product.
- Build products based on customer needs and desired outcomes, not your preferences.
Flagship Product Math Matters
- Your flagship should be high-value so you don't need to sell huge volume to survive.
- Do the math on audience size and conversion rates to set realistic product pricing.