The Role of Friendship in Enhancing Virtual Experiences with Joi Podgorny
Dec 9, 2022
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Joi Podgorny, virtual experiences expert, discusses the science of friendship in virtual communities, the potential of interconnected virtual worlds, the need for genuine change in tech regulation, the evolution of VR technology, and the importance of self-care.
The three pillars of Friendship (proximity, familiarity, and positivity) are guiding principles in building virtual communities.
The concept of the metaverse has been discussed for over a decade, with different interpretations and challenges in achieving true interconnectivity.
Deep dives
Joy Pagorni's Work in the Metaverse and Community Building
Joy Pagorni, a metaverse pioneer and veteran, has spent the last two decades working on bleeding edge technology in various sectors. With a focus on community business models, Joy discusses her experience in the metaverse industry and the evolution of the concept. She also highlights her work on a 3D social app that promotes friendship and positive connections. Joy emphasizes the importance of proximity, familiarity, and positivity in building friendships within the virtual world.
The Science of Friendship and Virtual Communities
Joy explains the science behind friendship and how it influences the design of virtual communities. She mentions Shasta Nelson, a leading writer and speaker on friendship, and various friendship coaches who contribute to the research in this area. Joy's team uses the friendship pyramid as a guiding principle to create a virtual world that fosters positive social interactions. They incorporate icebreakers, contextual messaging, and pro-social behavior to reinforce friendship connections and reward users for their positive actions.
The Evolving Definition of the Metaverse
Joy delves into the evolution of the term 'metaverse' and the different ways it is currently used. She explains that the metaverse is not a new concept and has been part of industry conversations for over a decade. However, there are different interpretations of the metaverse, including interconnected worlds and the integration of blockchain technology. Joy discusses the challenges of achieving true interconnectivity and highlights the importance of context when discussing the metaverse.
Challenges and Future of Virtual Reality (VR)
Joy addresses the challenges facing virtual reality (VR), including its costliness and the inequality it can perpetuate. Despite these challenges, she believes that VR will continue to thrive, especially within specific communities. Joy also mentions the potential positive impact of larger companies investing in VR, as they can address inclusivity and affordability. However, she acknowledges the need for more progress in making VR accessible to a wider audience.
Joi Podgorny returns to the Cohere podcast to discuss her unique perspective on the state of the Metaverse with hosts Bill Johnston and Dr. Lauren Vargas. In season 1, in the early stages of the pandemic, Joi and Bill explored the part communities, and in particular VR-based communities, might play during the lockdown and socially-distanced period of the pandemic. On this episode, Joi returns to revisit the conversation in Season 1, talk about her new role with Together Labs, and discuss how kids have weathered the pandemic in virtual worlds and in real life. Of particular note is Joi's perspective on the science of Friendship, and how the three pillars of Friendship (proximity, familiarity, and positivity) are guiding principles in her work.
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