The Digiday Podcast
2024 in review: From AI boom to election frenzy, Digiday editors look back
Dec 24, 2024
2024 was a whirlwind for marketers, marked by an ad price correction benefiting buyers and a surge in streaming ads. The generative AI boom raised eyebrows, prompting discussions on its real impact. Meanwhile, Google's uncertain relationship with third-party cookies kept everyone guessing. The 2024 presidential election created ripples in media spending, while concerns about TikTok’s future loomed large. Brands experimented with 'unhinged content,' embracing boldness while navigating cultural sensitivities. All this and more shaped a transformative year.
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Quick takeaways
- The 2024 election notably influenced media and marketing dynamics, prompting concerns about Trump's media approach and potential shifts in spending.
- Content creators faced uncertainty due to the potential TikTok ban, emphasizing the need for diversification across platforms to maintain visibility.
Deep dives
The Impact of the 2024 Election
The 2024 election significantly shaped industry dynamics, especially with Donald Trump's return to power. In the aftermath, industry executives pondered the implications for media, marketing, and technology, with discussions about potential shifts in media spending and tariffs. There was speculation about a ‘Trump bump’ in news engagement as publishers anticipated more traffic from the heightened political discourse. However, concerns remained about how Trump’s aggressive stance towards media could affect coverage and journalist freedom.
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