CEO of Moosejaw, Eoin Comerford, discusses changing product trends, diversity in the outdoors, and overcoming intimidation. The podcast also explores the founding of Moosejaw, Walmart's collaboration with the brand, and their expansion plans and new store format.
Moosejaw's success is attributed to embracing the outdoor culture of the community and offering a wide range of gear and equipment for various outdoor activities.
Moosejaw's core pillars of sustainability and inclusivity address the lack of diversity in the outdoors, making outdoor activities accessible for all and enhancing the overall outdoor experience.
Deep dives
Success of Moose Jaw Store in Bentonville
The Bentonville Moose Jaw Store has been a great success since it opened a few months ago. It has become the number one store in the Moose Jaw chain. The store has been embraced by the community, which has a strong outdoor culture with activities such as mountain biking, road cycling, gravel cycling, snow skiing, climbing, and more. The store has seen significant sales in bikes, clothing, and footwear, and there are plans for further expansion based on this successful model.
History and Brand of Moose Jaw
Moose Jaw was founded by Robert Wolf, a graduate from the University of Michigan who realized people were spending more on gear than his guiding services. The name was chosen randomly from looking at a map and they bought the URL moos.com for $5,000. The brand's ethos is to love the madness and not take oneself too seriously. It embodies the founder's personality and is reflected in how they interact with customers and approach retail. The brand focuses on making the outdoors a fun and accessible experience for all.
Outdoor Trends and Focus on Inclusivity
There has been a surge in outdoor activities over the past few years, particularly due to people wanting to be outdoors during the pandemic. Trends include biking, hiking, camping, and fishing. Moose Jaw aims to keep people engaged in outdoor activities and make it more inclusive. They address the lack of diversity in the outdoors through core pillars of sustainability and inclusivity. They source goods from diverse suppliers and offer programs like rentals and gear consultation to break down barriers and provide a better outdoor experience for all.
It was great spending time at the new Moosejaw store in Bentonville with CEO Eoin Comerford. Moosejaw is an outdoor retailer in the Walmart family of brands that helps people from all walks of life discover the outdoors: first-time cyclists, campers, hikers, runners - anyone and everyone wanting to explore. Listen to this new episode of the Huddle to hear how product trends and categories have changed over the last couple of years, and why sustainability and inclusivity are core pillars for Moosejaw.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode