The Big Game Preview with Marketing Expert David Schwab

David Schwab (@David_Schwab), Executive Vice President at Octagon, joins Sports Business Radio to discuss the ad lineup for #SuperBowl 58 in Las Vegas on February 11. Companies will pay over $7M for the airtime on CBS for a 30-second ad during the telecast. Schwab, who works closely with top brands, celebrities and influencers, tells us how much the companies advertising in the Super Bowl are likely paying for celebrities to appear in their Super Bowl ad, how much production of the ad will likely cost and how the companies should be activating their Super Bowl ad online before and after the big game. Schwab also discusses the impact of Las Vegas hosting the Super Bowl for the first time ever and the parties that will be thrown during the week leading up to the game. Lastly, we ask David if he thinks the viewing audience for this Super Bowl will break last year’s all-time record viewing audience of 115.1M viewers.

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